My publications
Monograph (peer-reviewed)
Derda, I. (2024), Advertising as a creative industry: Regime of Paradoxes. Routledge
Reports and White Papers
Derda, I., Russo, P., Popoli, Z., & Feustel. T. (2021), Co-creating experiences: Collaborative practices in edutainment design. https://www.smartificationofaudienceexpereince.com/co-creating-experiences-report
Derda, I., Russo, P., Arifoghlou, E., Wouters, M., Smit, T., & Hartwig, P. (2022), Let’s be: Multisensory storytelling in haptic-supported virtual reality for an improved sense of presence and connectedness
Book Chapters and Refereed Journal Articles
Derda, I., Wouter, M., & Smit, T. (2025). Adaptive mechanisms of developing social connectedness in virtual reality environments. Design for Health, 9(2), 195–215. https://doi.org/10.1080/24735132.2025.2506255
Arifoghlou, E. & Derda, I. (2024), Beyond Sight and Sound: The Role of Haptic Technology in Enhancing the Cinematic Virtual Reality Experience, Virtual Creativity, 14(1-2), 107-122. https://doi.org/10.1386/vcr_00087_1
Derda, I. (2023) Museum exhibition co-creation in the age of data: Emerging design strategy for enhanced visitor engagement, Convergence: The International Journal of Research into New Media Technologies, doi.org/10.1177/13548565231174597
Derda, I. (2022), Theatre doesn’t work. Co-creation in pandemic theatre-making, (In:) Macey, D. & Staton, D. (eds.) Persevering During the Pandemic: Communication, Creativity, and Connection, Lexington Press
Derda, I. (2022), “Did you know that David Beckham speaks nine languages?”: AI-supported production process for enhanced personalization of audio-visual content. Creative Industries Journal doi.org/10.1080/17510694.2021.2025001
Derda, I., Feustel, T. & Popoli, Z. (2021), (In-)between spaces: Challenges in defining the experience space in mixed reality art exhibitions, International Journal of Creative Media Research doi.org/10.33008/IJCMR.2021.40
Popoli, Z. & Derda, I. (2021), Developing experiences: creative process behind the design and production of immersive exhibitions, Museum Management and Curatorship, 36(4) doi.org/10.1080/09647775.2021.1909491
Derda, I. (2020), At the Intersection of Interests: New Creative Processes and Agency-Media Dynamics. Creative Industries Journal doi.org/10.1080/17510694.2020.1738692
Derda, I. (2020), From engagement to immersion in sports activations [in:] Godlewski, P., Matecki, P., Marketing Sportowy – Profesjonalne Zarzadzanie w Sporcie, Akademia Wychowania Fizycznego i Sportu w Gdańsku [book chapter]
Derda, I. (2019), Video content acquisition through the crowdsourcing platforms. Zarzadzanie w Kulturze, 20(1).
Derda, I. (2018), A potted history of Content in modern electronic media, [in:] Dzamic, L., Kirby, J., The Definitive Guide to Strategic Content Marketing, Kogan Page [book section]
Kurczewska, I. (2014), The road to interactivity. Influence of media convergence on talent show programmes. Kultura Popularna, 8(4), 4-13
Kurczewska, I. (2014), The role of the social media in building brand advocacy through emotional engagement. Zarzadzanie w Kulturze, 15(2), 169-179
Conference papers and presentations
Over 50 presentations at academic and industry conferences and panels.